Mansi Zaveri

A rich experience across FMCG, large format retail, Fashion & Lifestyle, start ups & digital marketing. Having traveled extensively around India with keen interest and ability to understand various cultures and remove constraints in integrating into a new culture. I can use dual skills of interpersonal and analytical abilities to manage projects and deliver results. Demonstrating innovation in mining consumer insights working for Ogilvy & Mather on leading skin care brand Pond’s(HUL), to Westside, a Tata Group Company & India’s first organized private labeled department store. With over 4 years experience in premium retail with world renowned brands like French Connection, popularly know as FCUK and Calvin Klein Jeans.

Over the years I have managed to have a strong understanding in the lifestyle space and connect with the youth through non intrusive mediums like online marketing which are most cost effective and targeted. My strength lies in bridging the communication gap between what brands really need based on their business requirements and working within resources to achieve the objective.

Specialties: Brand Strategy, Marketing & PR for Fashion & Lifestyle business, Digital Marketing, Youth Connect, Understanding & establishing brand identities in emerging markets, Consumer Research & Insights.