Firdaus Variava

Firdaus Variava, the Chairman and Managing Director of Bharat Floorings and Tiles (BFT), is a visionary entrepreneur who breathed new life into his family's nearly century-old tile manufacturing business based in Mumbai, Maharashtra. Taking over the reins a few decade ago, Firdaus's mother, Dilnavaz Variava, faced the challenge of reviving a business that was struggling to survive. When Firdaus came onboard with a keen understanding of the market, he introduced contemporary designs and collaborated with renowned artists and interior designers to bring a fresh perspective to the hand-made tile industry. Under his leadership, BFT underwent a successful rebranding, transitioning from retro-themed designs to trendy, uptrend patterns.

Variava's strategic thinking extended beyond the domestic market, aiming for global expansion into the Middle East and Europe while maintaining a strong presence in India. His commitment to building lasting relationships with architects and interior designers has been a key element of BFT's success. The company's tiles, produced with a blend of European technologies and a touch of "Swadeshi legacy," adorn various prestigious locations, from Bollywood celebrities' homes to historic landmarks like the Chhatrapati Shivaji Terminus. With a focus on quality, innovation and heritage, Variava has positioned BFT as a premium-class cement tile business, embodying the perfect blend of tradition and modernity.