Gaurav Palrecha is a born entrepreneur. A Mumbai native and a BBA graduate from Wolverhampton University, he has been driven by an innate passion for business since the age of eight—experimenting with ventures across industries like electronics, luxury, FMCG, art, textiles, and pharma before launching Madmix.

At Madmix, Gaurav leads the brand as Founder & CEO, with a hands-on approach to retail sales, marketing, and new product development. As a solo founder, he is deeply involved in every aspect of the business, ensuring that Madmix is not just a snack brand but a movement of fun, flavor, and fearless innovation. His love language? Feeding people. His ethos? Making snacking an experience, not just a habit.

Beyond his entrepreneurial journey, Gaurav is an active part of the pickleball community, enjoys engaging with fellow founders to exchange insights, and has a keen interest in business podcasts—especially those that explore marketing and unconventional sales strategies.

With Madmix, he’s not just building a brand—he’s crafting a culture. And if there’s one thing to know about Gaurav, it’s this: He’s here to snack, scale, and shake up the game.

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