Bharat Sethi - Founder, Rage Coffee
I’m a serial entrepreneur having built 2 successful businesses in the past. I started my first online business when I was 16 in 2006. During my school years, I played football for my state, debated for my school, collected 25+ medals in athletic events and was awarded a Top 0.1% merit certificate from CBSE. I went on to pursue Economics (H) degree in Delhi University and graduated in 2011.
In 2018, I started Swmabhan Commerce Private Limited that would focus on creating digitally native vertical brands in large untapped markets in FMCG sector with a vision to create a Rs. 500 Cr ARR company by 2025. The company closed its last round of 5 Mn USD funding in Aug 2021 led by VC firm Sixth Sense Ventures. Earlier, it had raised capital from 9 Unicorns Venture Capital Fund, Refex Capital with participation from Keiretsu Forum, and a clutch of other prominent strategic investors.
Earlier, I started PosterGully in 2012, which was an online consumer brand for millennials to shop clothing, wall decor & affordable art. I bootstrapped the company with cost efficient metrics and profitability, building a well known brand within its target market reaching 15 Mn unique visitors in 2015. I exited the company in 2016 to the promoters of the ABEC group - which is India’s largest exhibition group. Later that year, I started an online B2B e-commerce marketplace - iDecorama connecting interior designers & architects with brands where industry professionals could discover and shop for unique products. In total, throughout the journey from PosterGully to iDecorama, we raised over 5 Cr INR in investments clocking 7x revenue and remained profitable for the largest part.
My core skills include brand building, e-commerce, digital marketing, supply chain management, retail & distribution, online community building, integration of ops & tech & team building.
As an entrepreneur, I'm searching for significance. My goal is to be able to create a company that leaps ahead for generations to come with or without me.
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